HA6 - Task 6

HA6 - Evaluation.

The HA6 Assignment was to create an e4 sting. To do this we were given six tasks to complete in order to create the ident. The tasks varied on how big and small the work was. This assignment was one of the bigger assignments I’ve had to do as there was a lot of thorough and detailed research based work to be done.

Task 1

Task one was fairly simple as I just had to produce a production log, planning how long I predicted the work would take me and when I could have it finished by. I didn’t really plan my work load out as well as I could have as the work didn’t get completed on time therefore I had to add onto my plan and strike out my first deadline and replace with an increased one. It turned out that my work didn’t get completed on the deadlines I had on both my first draft plan and the final draft as I didn’t finish the article and evaluations in time so my other work had to be put on hold so this delayed the work process.

Task 2

For the second task we had to go on the e4 website and view previous e4 stings to get an idea of what they look for in their stings. After researching I then had to create mood boards and talk about previously used e4 stings and what I liked about them and if I was to change anything what I would do. I changed my mind a few times as I viewed more example e stings, I couldn’t decide whether I wanted my e sting to be detailed or quite simple so the audience’s attention would be solely on the e4 logo or whether this would make it too boring.

By looking at the e4 website it gave me a good idea of what sort of things could be done and how they can vary and opened up my mind to more creative designs. I then had to blog all of the research I had done as evidence.

Task 3

After viewing and researching previous e4 e stings and what type of things was required, I then had to create my own ideas generation and come up with a few rough ideas so I had a variety to choose from when it came to picking my final idea for the e sting.

Personally I found this task quite a tricky one as I didn’t really have a clue how I would create the things I wanted to but then I realised I would be using a few software’s and pretty much anything would be able to be created. I then went through my idea generations with my tutor and we expanded on my ideas and then blogged them ready to go back to when I moved onto task 4, the storyboards.

Task 4

For task 4 I had to narrow down my ideas. I chose two of my strongest ideas and made them into storyboards. I then looked through them and chose which storyboard I preferred. After I had chosen my final storyboard I had to find images on the internet to get ideas to create the idea. I then again spoke to my tutor and we went through the run cycles I had found on the internet and decided which would be best to trace on Illustrator. We chose the Hare run cycles. I decided this was the best one to use as it’s quite unusual and after doing research on previous e4 e stings that is what the channel like. My other options were using a person or a different animal or even an object. I then blogged all of this on Blogger as evidence.

The next stage of task 4 was to open up the run cycle in Illustrator and trace all 5 of the hares for my sequence. This took around an hour or two to do and then add things and erase parts that weren’t needed/didn’t look right. When that was complete I then brought the e4 symbol in and added different background colours to see how it would look.

I decided on a grey background and leaving the hares with just a black outline as I wanted the sole attention to be on the e4 symbol and the hare running. To put my sequence into practice I opened it in Photoshop and tested the sequence, when played it works really well. I had to change the sequence to different movements every 0.1 seconds instead of 0.2 as it was too slow and didn’t look right. Once this was complete I moved onto Flash.

I opened my work in Flash and put each hare on a different layer. I moved them all to the specific place they should be so the sequence works. I had to make different layers and put specific times in so they played at the right and selected time. I then played the sequence to see if it looked right.

I then had to bring the e4 symbol in. I then had to create motion tweens for the e4 so it moved at the specific times.


I experienced a few problems when it came to exporting the sequence out of flash as the sequence was all grainy and didn't work so we had to upload it to Moodle instead and then at a later time export the sequence again and see if it works, however it will be a bit more time and trickier than first thought.